Celebrate 30 Years of Juicy Couture: The Ultimate Y2K Collection

Juicy Couture is turning 30, and the legendary brand is pulling out all the stops. The iconic label that defined early 2000s glam is celebrating its milestone with a dazzling 30th Birthday Collection—a bold return to the styles that made Juicy a global phenomenon. Think rhinestones, velour, low-rise silhouettes, and the unmistakable sparkle that turned tracksuits into high fashion.

From 1995 to Viral Stardom

Born in the glamorous USA in 1995, Juicy Couture quickly became more than just a label—it was a lifestyle. By the early 2000s, Juicy dominated pop culture with its unmistakable rhinestone logos, gold hardware, and plush velour fabrics. Long before “going viral” was a thing, Juicy was already everywhere. It girls like Beyoncé, Britney Spears, and Paris Hilton were rarely seen without their Juicy tracksuits. From Mean Girls to Gossip Girl, Sex and the City to Legally Blonde, Juicy was the Y2K uniform.

Now, three decades later, Juicy Couture is reclaiming its crown with a nostalgic, glammed-up, and totally crave-worthy collection.

The 30th Birthday Collection: Bling, Velour, and Attitude

This limited-edition drop reimagines Juicy’s heritage styles through a modern lens. The capsule includes unforgettable pieces like:

• 30th Birthday Ombre Bling Hoodie & Pants – Gradient hues, rhinestones, and shimmering finishes make these a standout.
• Eat Cake Wear Juicy Mockneck Jacket – A cheeky nod to indulgence, layered in luxe velour.
• 30th Birthday Snap Pocket Velour Pants and 30th Birthday Big Bling Snap Pocket Velour Pants – Utility meets sparkle with bold embellishments and oversized gold zippers.
• Thirty Flirty and Juicy Velour Hoodie – As flirty as it is cozy, this piece embodies the Y2K glam spirit.
• 30th Birthday Relaxed Scottie Velour Hoodie and 30th Birthday Scottie Dogs Tank – A throwback to Juicy’s most lovable mascot.
• 30th Birthday Side Ombre Bling Wide Leg Pants – Movement, color, and a flash of shine in every step.
• 30th Birthday Ombre Fleece Cropped Hoodie and 30th Birthday Ombre Fleece Jogger – Cozy, cropped, and undeniably Juicy.
• 30th Birthday Cake Tank – A sweet celebration of style and sugar.
• Let Them Eat Couture Baby Tee – The ultimate statement in glittering irreverence.

And yes, Juicy has you covered in plus-size versions of nearly every style.

Choose Juicy, Again

This collection is more than fashion—it's a time capsule with a modern twist. It’s for the girls who lived the Y2K dream and the new generation discovering Juicy’s bold energy for the first time. Whether you’re reliving the rhinestone glory days or channeling your inner Elle Woods, the 30th Birthday Collection is your VIP pass to Juicy’s legacy of glam.

So go ahead—snap up that hoodie, flaunt that bling, and let them eat couture.

Because once a Juicy girl, always a Juicy girl.